Our Brand - Equilibrium
Our brand revolves around the ancient Chinese concept called Yin Yang which is a belief that there exist two complementary forces in the universe. One is Yang which represents positive or masculine and the other is Yin which represents negative or feminine. One is not better than the other. They are a pair of opposites, but one could not exist without the other. Instead they are both necessary to keep the universe in balance. Just like its symbol, black and white (a pair of opposites) curl together to form a circle (universe).